The word ‘vlog’ is a shortened form of ‘video’ and ‘blogging’. It is the activity of posting short videos on the internet to share experiences, thoughts, information, and can be used to earn money as well.
Vlogging has recently taken off in the past 5 years and is now being picked up at an accelerated rate. The trend has shifted from written blogs to video due to the increased demand for fast and entertaining content online. Written blogs can’t provide a strong enough visual message in the ways that Vlogs can carry a deeper context and a vivider display.
The popularity of vlogging increased in 2005 when YouTube was launched. It gained momentum so quickly that in 1 year, it had become the fifth most popular website, with 100 million videos viewed daily and 65,000 uploads every day!
The reason why vlogging is so hot nowadays, is because it allows people to express their emotions to create a giant social community. It has become a place where strangers can get together and share experiences, build their own online communities, learn from each other and show support.
Types of Vlogs;
- Life Style Vlogs;
These can often take the form of a reality TV series, except the vlogger has more control over the story and editing.
- Product Reviews;
These have gained unprecedented popularity in recent years. For example; Ryan Kaji who is an 8-year-old kid made $22 million in a single year from his YouTube fame!
- Beauty / Fashion / Fitness
With the rise of social media influencers, looking good is something that will never die out. Every day, millions of influencers upload their workout, fitness and beauty regimens, along with reviews of the brands they are using.
- Pranks and Comedy
Such vlogs are solely for entertainment purposes and often have clickbait covers.
Online learning is free and convenient for people. Many skilled people choose to upload how-to videos regarding their job. For example, dance, art and craft, DIY, sports and many others are skills that are being taught online.
- Gaming blogs
Gaming channels focus on tricks to win in gaming and gaming culture. Gaming videos include walkthroughs, Let’s Plays, machinimas, and reviews of new games or PlayStations/Xboxes and other equipment.
- Travel blogs
Even if people cannot afford to travel themselves, they enjoy watching and learning about the unfiltered, first-hand experiences of travelers.
Although we have separated vlogs into categories, usually YouTubers and vloggers upload a mix of content that they are able to produce. For example, fitness bloggers posting about workouts comes under How-to. And usually they would upload story videos, their travel vlogs (if they took any trips) and product reviews of their supplements etc.
It takes a lot of experience to produce highly specialized and focused content.
Vlogging as a Marketing Tool for Brands:
There is no doubt about the importance of social media for brand leverage. It’s 2020 and all brands are using one or more social media channel to promote their products/services, build their brand images create and maintain their online communities. If any are not, they are surely missing out.
To keep audience engaged, brands are using a variety of mediums to publish their content. Video is the most information-rich and attractive method to deliver your message. According to idearocketanimation.com, Videos get 1,200% more shares than text and images combined. … On top of that, your brain can process these visuals 60,000 times faster than text!
In short, whether you’re an individual looking to start making money or a brand, NOW may just be the right time to begin your vlogging journey. Remember, do not initially compare your content with other vloggers who have millions of followers. You will get better over time as you learn the tricks of the trade.
Here we’ve compiled a list of steps that you need to follow in order to create and successfully launch your own vlog!
How to Start a Vlog (and Make Money) in 10 Easy Steps
Creating, launching and running your vlog can be an easy task if you do these tasks step by step. You may need to skip some of these steps if you already have them completed, such as already having a YouTube channel.
- Step: 1 Choose your Vlog’s name and niche
- Step: 2 Choose the right Vlogging Platform
- Step: 3 How to Create a YouTube Channel
- Step: 4 Get the right YouTube equipment
- Step: 5 Prepare a YouTube Video outline
- Step: 6 Film the Vlog
- Step: 7 Edit the Vlog
- Step: 8 Upload the Video to YouTube
- Step: 9 Promote the video
- Step: 10 Monetize
Step: 1 Choose your Vlog’s name and niche
Once you have decided that vlogging is what you want to do, the next sensible step is to decide the niche and theme for your vlog. Choosing a niche is incredibly important because you cannot serve all the people all of the time. In order to make your vlog successful, you need to generate views and a good reach. This can only be possible if you have a loyal fan base and following.
Why a Loyal Fan Base is Important
As all successful marketers know, you can serve all the customers some of the time or you can serve some of the customers all of the time. The second scenario is much more popular as it is favoured by almost all social media pages, platforms and search engines. To do this, you will need to find a market segment and target their needs and wants.
How to select a Market Segment;
Usually it is best to find an underserved market segment which has not been catered to before. And a unique topic/angle to create your videos on. However, due to the rise in social media influencers and vloggers in recent years, one may think that the market is already very saturated and there is no room for new content. This is not true however.
With the rapidly changing social fabric, new trends emerge and the new generation has different interests from the previous generation. So you can always find your own niche. This could be something new altogether, or you can put a new spin on the old favourites.
For example, with the legalization of Cannabis in parts of the US, many vloggers have started their channel on the recreational use of Marijuana. Their YouTube vlog names range from, ‘100 Hits of Weed!’ to ‘How to create your own bong’ and ‘How to smoke without harming yourself.’
Similarly, the channel ‘Brightside’ recently started creating infotainment videos where they display short, chunky tips on a vast array of life hacks. Their videos range from ’10 super-easy camera hacks,’ to ’20 3-minute recipes!’
To determine your market segment, you will have consider audience demographics such as where they are located, their ages, gender and occupation. This will allow you to tailor content specifically for their needs.
Figure 2Source; SocialmediaExaminer
Things to consider when selecting your niche;
If you already have a skill, (such as adventure sports, dance, singing, etc) you will obviously want to capitalize on your skills and artistic capabilities. In this case, since you are very passionate about what you do already, coming up with ideas for vlogs, figuring out what like-minded people in your community want to see and generating interesting video ideas and dares will not be much of a problem.
However, if you do not already have a skill set and want to get into vlogging for the money, then you will have to dig a little deeper. Do some market research and find out what people are interested in. For this you can use, Google Trends and Google Keywords.
Google Trends shows you the relative interest of people in a particular thing over time. It can be used to analyze future trends that will arise in the near future.
Google Keywords is a bit more specific. You can search up any term and find out the number of times that has been typed in the Google search box in the past week, month or year! You can also, on the main dashboard of google keywords see a list of the most popular search terms in recent times by region! However, to use the complete capabilities of Google trends, you will have to make a google business account and register a website with your own domain name. If you already have a website, that is good, or you can ask someone you know to allow you to use their account.
Figure 3Source; Wordstream
- Talk to people already in the field to know what you are getting into. They will have years of experience and will generally be able to guide you on what ‘the new thing’ is.
- You can also speak to industry experts and business consultants. Generally, these professionals have 5-year or 10-year predictions laid out based on years of exhaustive research, which they use to create business plans for their clients. Although this may seem an expensive frivolity to you, keep in mind that the right decision ow, could end up benefitting you for years to come.
All in all, whichever niche or target market you select, you must ensure that it is something that you are interested in and that you are passionate about. To be successful in the online world, you need consistency much more than you need creativity and talent. Tackling vlogging in the long-term will become exhausting for you if you have no interest. Staying motivated whilst being self-employed is also a difficult task. So go where your passion lies!
How to Pick a Vlog Name;
A few things tp keep in mind when deciding your blog name are,
- It should be short; shorter names are easier for the mind to remember. It usually takes 5-7 impressions for the average user to remember your name
- It should be relevant; It will definitely look fishy and be super annoying for your viewers if your channel is on gardening tips and is named something about cars!
- It should be catchy; Make it a pun, a rhyming phrase, or include alliteration. But whatever you do, make sure it is easy on the tongue and the brain!
How do you pick a channel name?
Your channel name can be your own, if you are planning on making it a lifestyle one, or it can be related to the skill set that you will broadcast. It can even be based on an alias (if you have a difficult name or prefer a new name.)
If you are unable to come up with a Vlog name, you can use a Vlog Name generator to do it for you. For example, namegenerator.biz, SpinXO, BNG: Business Name Generator and Kparser etc can come up with a fun spin on the term that you enter. Some of these YouTube name generators have the option to exclude particular terms and give you more personalized vlog name ideas
Be prepared for some very random names though!
Figure 4Source; namegenerator.biz
What are the most popular niches on YouTube?
Some of the most popular niches on YouTube are;
- Tech Videos.
- Product Reviews.
- Storytime(personal) Videos.
Is YouTube a viable career?
Yes, you can make a living on Youtube, on condition that you pay a huge amount of attention to develop your channel. But if you can be successful in YouTube it typically requires certain skills, such as video editing, video production, social media, and so on. Despite this, some 2016 reports showed that the top 3 percent of channels got 90 percent of the viewership, which implies that 90 percent of YouTube makers are contesting over the remaining 10 percent. This is why we suggest that you take it on as part-time first, before you decide whether you want to take it on as a job.
How to change youtube channel name?
- First go to your YouTube settings.
- Next, go to your profile picture, click the words “edit on Google”
- Enter your new channel name.
- Click “OK”
- Click “Change name” and voila! Your channel name has been changed.
Heading <h3>: Step: 2 Choose the right Vlogging Platform
Blogging ve Vlogging Platforms
First of all, it is important to know that blogging and vlogging, although two different platforms may go hand in hand whilst doing online promotions. IF you already own a blog, that is great, you can promote your vlogs from there. But if you are new to creating your online presence, you may have to market your vlog on different blogging sites as well. This will make it easier to attract more readers and viewers, and to get your ideas across, on a medium of their choice. Unlike blogging which uses sites such as Joomla.com, Medium.com, Ghost.org, Squarespace.com, Weebly.com and Tumblr, Vlogging platforms which are most common are YouTube, Facebook, Facebook Live, Vimeo, DailyMotion, Instagram and Twitch etc.
Why YouTube is the best Platform for Vlogging;
The go-to platform for vloggers currently, and seemingly for a long time to come, will be YouTube. YouTube is said to be a second search engine, only next to google. YouTube is now drawing in above 1.8 billion users every month — and that’s just the people who have an account on YouTube. That makes YouTube Google’s most widespread service, with even more clients than Gmail. YouTube’s monthly usage is approaching that of Facebook, the world’s largest social media platform, which has over 2 billion users. Or around one-third of the world’s population!
On top of that, 79 percent of Internet users own a YouTube account. You can steer YouTube in a total of 80 diverse languages which amounts to 95% of the Internet population. Thus we can say that YouTube is definitely the vlogging platform for the future.
Figure 5Source; Tractus
Pros and Cons of creating a Youtube Channel
The diverse user base of YouTube means that you can upload content for any region of the world in any language. You can upload subtitles in multiple languages to increase your user-reach too.
However, the popularity of YouTube has its own downsides. Since billions of hours of content are uploaded every minute, it becomes difficult to beat the tough competition and bring your video to the top.
Despite, this it is free to upload videos on YouTube, but monetization requires a number of steps.
Other less-popular vlogging sites are;
-You can upload free videos (Upto a limit)
– Less competition and less clutter
-Hailed as a copy of YouTube
-Lesser quality of users
-Primarily a social networking site, but allows you to upload videos in relatively good quality
-Recently started Facebook Live option and ‘Stories’ which disappear after 20 hours
-Many vloggers operate their faceebook cahnnel wherin they post links of their youtube videos or sbnapshots of them, for promotion.
You can also choose to create facebook-specific content for your facebook channel to keep fans engaged there too. This could include polls, updates, pictures and discussions.
– Twitch is also a very popular live-streaming site, but it is specific to gamers.
– A Twitch broadcast often includes audio commentary from the player, and video of the player can appear on the edge of the screen through their webcam.
– It is a good option, but only if you plan to stick to gaming.
– Now bought by facebook, Instagram is the rising social media platform. Although users do not even reach those on facebook, the reach and user interaction on Instagram is much higher.
– Many vloggers use Instagram as they do facebook- to enhance their social image and promote their YouTube videos.
– FAQ :
Is Dailymotion better than YouTube?
Although DailyMotion is the world’s second-largest video sharing website behind YouTube, it has only on average 112 million viewers compared to YouTube’s 1 billion. Secondly, you cannot earn through DailyMotion. Lastly, Dailymotion levies a maximum video length while Youtube does not. Youtube has a much greater file-size cap than Dailymotion
What is the best alternative to YouTube?
Options such as Vimeo, Twitch, DailyMotion andf Facebook Live are available, but none of them come close to YouTube in terms of functionality, user-base size and monetization.
Step: 3 How to Create a YouTube Channel
Creating a YouTube channel is simple and free. Just follow these steps
- Log into your YouTube account from YouTube.com by clicking ‘Sign In’ in the top right corner.
- If you don’t already have a YouTube/Gmail account, you will be prompted to create one. Click on ‘create account.’ After you have created your account, log into YouTube by following step 1.
- Click on your profile initial or number in the top right hand corner and in the drop-down that opens, click on ‘settings.’
- The ‘overview tab’ in settings will open up. Right next to your name, click on ‘create your channel.’
Figure 7Source; Buffer.com
- Now you can select the name for your channel. Click on ‘use a business or other name’ so you can type the name of your choice in the next step.
Figure 8Source; Buffer.com
- Choose a category for your channel from the ones provided (Product or Brand, Company Institution or Organization, Arts, Entertainment or Sports and Other). Type up the name you want. (Don’t worry, you can change the name whenever you want!)
Figure 9 Source; Buffer.com
- Congrats! You have successfully created your YouTube channel. Take some time to navigate the new dashboard and learn a few things before uploading your first video.
Is it free to make a YouTube channel?
Making a YouTube channel is completely free. In fact you may already have one, if you have a gmail account! Anyone can upload a video on YouTube with their Gmail/YouTube account. However you cannot earn from YouTube without being a member of the YouTube Partner Program
How many subscribers do you need to get paid by YouTube?
To get paid by YouTube, you need to first become a member of the YouTube Partner Program. To submit an application to become part of the YouTube partner program, your channel needs to;
- Have at least 4,000 watch hours in the past 12 months
- Have at least 1,000 subscribers
If YouTube approves your application, you can start earning from your channel.
How to create a second youtube channel?
Creating a second YouTube channel with the same gmail address is quite easy. All you need to do is follow these steps;
- Log into your Gmail/YouTube account
- Open Youtube.
- Click on your profile icon on the right side and click on ‘Settings’.
- In the ‘Overview’ tab, navigate to the bottom and click on ‘See all my channels or create a new channel.’
- Click on ‘Create a new channel.’
Step: 4 Get the right YouTube equipment
Initially, you do not need to spend hundreds of dollars on equipment. You do not need to be using the professional grade equipment that youtubers with millions of followers use. Focus on creating good content. As you get the likes and views and start earning money, you can reinvest your earnings in getting better grade equipment. However, you also need to maintain a reasonable level of quality, so that your content is not distracting due to blurry images, bad lighting, shaky footage and bad sound quality.
Therefore, we have compiled a list of the basics that you need to start out. You may already own some of these things. Focus on learning the maximum about vlogging using the equipment that you have. For example, you may not know how to use the different settings and functions of your camera. Once you’ve maximized on all your current equipment and have hit a stone wall, then buy more in order to expand.
Remember, even if you have the highest-grade equipment, no-one will watch your content if it is uninteresting and non-valuable.
This is the most obvious (and most important) piece of equipment that you need to start shooting videos. If you have a high-quality phone that can shoot in 1080p and also are on a budget, then you can start out on that, until you feel the need for a professional camera. Otherwise, you can pick from the list below. Remember, the type of camera you use greatly depends on your choice of content.
Camcorders are the basic choice for video-making. They are small and light, an dyou can carry them around with you as you document your day.
Webcams are used mostly by gamers and for those recording how-to tech videos. Anything which requires you to primarily record your screen as well as your voice/you, would make a webcam a good fit
DSLR are aimed for professional photography and come with a wide range of lenses. Go for this if aesthetics, background blur and angle-changes will be needed. Keep in mind that you may have to buy additional lenses and that DSLRs don’t come with a flip-view. So you may have to buy that separately.
- Mirrorless Camera
Mirrorless cameras have the capability od DSLRs but have a significantly lighter and smaller body. So you can use them whilst travelling around too.
GoPro or action cameras are usually used by adventure-sport enthusiasts who use them to capture stunning wide-angle shots of their travels above ground and under-water!
Figure 10Source: Thewirerealm
Even if you are filming at home, you will need to set up your camera at different angles and heights every day, depending on where you want to shoot. A pile of books or other objects WILL NOT work because getting the exact angle will be difficult and you risk toppling your camera over and damaging your equipment!
The good thing is that most stabilizers are incredibly cheap and worthwhile. There are two primary types;
These are stands for steady recording/shooting
These specialized stabilizers that are built with motors or weights to cautiously stabilitize your camera and smoothen out your videos, even if you deliberately make big and abrupt movements
YouTube equipment for beginners MUST include a good quality microphone. Most DSLR and recording devices have terrible sound quality as it captures everything in the surroundings (the traffic outside, the fan, weather sounds etc.) You can initially start off with using the mic in your headphones, but then you might want to move onto a USB microphone or a condenser microphone.
The difference between a professional and amateur looking video usually lies in the lighting. There are a number of lighting options you can choose from
Although YouTube has its own video editing software, we recommend that the even the YouTube equipment for beginners should include a professional editing software such as Adobe Premiere Pro or Adobe Premiere elements.
This will be a great long-term investment. Even if you learn the methods step-by-step, it will help you to become familiar with the interface at least. We would strongly advise you to learn this software on Udemy or any other website.
What gear do YouTubers use?
The basic gear which all YouTubers use are;
5. Editing Software
Keep in mind that the types and methods for using these all vary depending on the type of content they are creating.
What equipment do you need for a gaming youtube channel?
You need a few basics to kick you off so you can start your youtube gaming channel;
- Game recording Software (screen recorder and memory card)
- Camera (usually a webcam)
- Audio recorder (usually a headset microphone)
Step: 5 Prepare a YouTube Video outline
- First of all you will need to establish what you want to accomplish with your video, or what your Vision is. If at any stage, you get stuck and do not understand what to do, you can refer back to your vision to give you direction as to what step you should be taking.
In your vision, you can include;
- What are the goals of this video?
- Who is my intended audience>
- What is the Call To Action (what step do I want my video-viewers to take, or what are the key takeaways?)
- Secondly, you need to make points of what you want to discuss/show in your video. This depends on the type of content you are sharing or your video format. You can then write the estimated time in brackets next to each, so that when you start filming you keep each section balanced and don’t go on rambling. (As you get more experienced, you will know intuitively how many minutes you’ve spoken for, so you may not need this step anymore)
- Third, you will want to start writing the script. Experienced speakers will not jot down every word, but when you are starting out, this is a good idea because (a) You get ideas as you write and (b) If you have everything planned out, it will prevent you from getting nervous once you start recording and (c) It will help you create a concise video because you will cut out all the extras.
- Lastly, you want to add in the b-rolls that you want to include. Picture how you want the video to be shown to your audience and what the theme/vibe you want. The images that come into your mind as you read out the script are the best fit to be included. After you’re done, select primarily ease-of-shooting and budget-friendly shots.
Getting ideas from competitors;
Once you start writing your video, you will realize how many things go into shooting a great video. You may have questions such as, ‘How do I come up with a quirky intro?’ or ‘How do I introduce myself.’ At this point, we suggest that you go look at YouTube videos that you really like and which you want to imitate. Re-watch them and notice the things that you didn’t notice before.
You will begin to notice things such as how they place their videos, how they maintain a conversational style, how they dress to go with their theme, how they shoot different shots but keep a steady voiceover and how they request their viewers to subscribe and share at the end.
We strongly suggest that you try to produce similar content (do not copy word for word though!) in the beginning. As you become more advanced, you ca experiment with creating your own style.
How do you write a script outline?
Writing a YouTUbe video script outline has 4 basic steps
- Script Writing
- Planning the shooting & B-rolls
How long is a script outline?
It is best to keep the outline for your YouTube video to around 7-8 minutes. If you can cut out the clutter and make it more condensed, then we strongly recommend that you do so.
Step: 6 Film the Vlog
Figure 12Source: Digital Trends
How to record your first Vlog;
Recording your first vlog will take up much more time and energy than your subsequent recordings, especially if you are shooting most of your content from home. But even if you are a travel or lifestyle vlogger and will need to shoot more while walking around, you will have a basic home-setup where you will record intros, fillers and generally talk to your YouTuber family.
In order to shoot a good first Vlog, create your home-setup. The ideal location is infront of a window as sunlight is the best lighting. Take a look at your background through a few test shots. You may want to rearrange your furniture, put up some wall décor, fairy lights or background lighting to make the place look better. If, however your background is not appropriate for a video, you could hang up a photo backdrop instead.
Figure 13Source; Pinterest
Tips for filming a great Vlog:
- Have a catchy Intro;
Over time you may develop something funny and unique that you do in every video, which your fans come back to watch. But when you start out, experiment with creative introductions. Don’t just say, ‘Hello Everyone! Welcome back to my YouTube channel!”
- Know what to cut;
The only thing worse than a poor-quality video is a boring video. Watch your video closely to see if there is anything extra that you can remove. Is there any particular point that your viewers quit watching? Remember there is a lot of clickbait on YouTube and if your viewers skip your video halfway through, YouTube will stop showing your video thumbnail in suggestions. You can even ask your audience about this.
- Be yourself/Be Unique;
If you and your content are exactly like other channels on YouTube, why would anyone choose to watch you instead of the more popular channels up there? Figure out what unique aspect of yourself do you have to offer. You may have a unique personality or a unique thought process and therefore unique ideas.
How do I vlog on my phone?
To film a vlog on your phone or iphone, you need a couple of things to enhance the experience your users will get. We suggest you use the following pieces of equipment. (They are all super cheap and they will make your android footage so much more appealing)
- A tripod/phone holder/mount- some of these can be converted to tripod when needed and we highly suggest you go for those.
- A wide-angle lens (to fix onto your phone lens and increase the view)
- A phone case (to attach to the holder)
- A sound recording device- it will make your voice much clearer and record the audio clearly for hassle-free post production.
What app do you use to vlog?
To edit your vlogs, you can try out the following highly popular vlogging apps which can be downloaded from google PlayStore or AppStore.
- Tik Tok
Majority of these apps allow you to shoot within the app and have an online community where you can post your vlog and get feedback too.
Step: 7 Edit the Vlog
Editing is what takes a great blog from good to great. A smoothly edited blog is more important than fancy transitions- we want editing to enhance the message, not distract from it. For these reasons we suggest that you have an idea of what you want the final piece to look like before you jump into editing.
Editing also makes the vlog interesting for your audience and keeps them hitched.
In the following steps, we will walk you through some of the basic editing softwares and edits that you can do.
Free Video editing Softwares
Unlike, for photos, there are relatively few good video-editing apps that will suffice for a blogger anyway. To start off, YouTube does provide its own video-editing features. It allows you actions such as such as trimming the start and end points of a video or clipping out a section from the middle. You can also split and remove clips, add music to your videos and share directly from there.
Windows Movie Maker was a good option until they made it into a paid service. Therefore we STRONGLY advise that you invest some money and buy yourself a good editor. Our top picks are given below (in no particular order);
iMovie is a video editing tool by Apple, so you will need the MAC OS X. You can add text to a video, do voice overs, and animations. You can change the speed of and use the different preset animations for your video.
- Final Cut Pro
Only designed for Mac uusers, Final Cut Pro allows moving & trimming Clips. multicam editing, effects, 360 Degree VR Editing, VR Headset Playback and advanced color grading.
Price; (one time) $299
- Adobe Premiere Pro
Adobe Premiere Pro is the most common mid-range editor out there. It has all the basic editing features as well as motion graphics templates, shared projects, vr editing, vr rotate sphere, VR audio editing, effects and video titling & graphics.
Price; 50$ per month
- Windows Move Maker
It provides basic editing features, such as trimming videos, splitting, reordering, music, text, voiceovers, filters and transitions.
Price; (From their website) $59.95 $39.95 33% OFF!
- Filmora Go
Filmora Go is one of best vlog editing software for vlog beginners as it is easy to use.
How long can editing take?
It totally depends o the effects you are going for. Some vloggers, who do not include fancy edits say that it takes them a couple of hours, no more. Others say that a simple 3-minute video can take as little as 6 hours! The important thing to know is that as time passes your video-editing skills and speed will improve. You will also learn which effects are more feasible (easier to do and appealing to the audience) as you go along.
Editing is the fun part, where you can go overboard, experiment with different placements of footage, music and voiceovers! Editing videos is a whole separate skill and will help you in employment and other areas of life too.
What do Youtubers use to edit vlogs?
Some of the most popular video editing softwares that Youtubers use are;
- YouTube’s in-built editor
- Final Cut Pro
- Adobe Premiere Pro
- Filmora go
- Windows Movie Maker
- Pinnacle Studio
- Corel Video Studio
How do I edit a vlog video on my phone?
You can easily edit your YouTube videos on your android or iPhone using the following apps
- Tik Tok
Step: 8 Upload the Video to YouTube
Figure 14Source; Technical Notes
Upload the Video to YouTube
- The first thing you need to do is log in to your YouTube account.
- Then you click on to the video icon that is situated on the top right-hand side of the page.
- Then click the upload video option.
- The next thing you need to do is press “select files to upload” in order to find the file that you want to upload from your computer. Then drag it and drop it into the window.
- There is an optional step that is to customize the privacy of your video.
- You will now be on YouTube but it will be lacking proper titles and description. But this cannot be ignored if you really want your video to seen and be found by the relevant people. If you do not change the video name it will automatically be uploaded by the same name as you saved it in your computer with. To avoid such actions, the following sections needs to be filled out
YouTube Video Title
It is very important to write down titles that are SEO- search engine optimization friendly in order to get maximum reach. The more SEO friendly title the more frequently it will pop up in people’s search results.
YouTube Video description
Description of the video is also important to guide people what the video is about. It helps people to have a rough idea about what the video is about before watching it.
Use of keywords
Use key words in tags, it acts as a tool to help in discovering your video.
It is very important to make your thumbnails engaging. Therefore, whenever we are selecting a thumbnail it is very important for us to make it visually appealing because YouTube is a visual platform and people look at the thumbnail even before reading the title and sometimes people just click on the video only by seeing the thumbnail. It also helps people to know what the video might be about or even help them get a little preview of it.
Misleading thumbnails are a disaster because it portrays fake image of the video. It is also called a clickbait. Sometimes a video is deleted by YouTube because it has a misleading thumbnail and it can also be reported by viewers and the channel can even be permanently banned.
How do you upload videos on YouTube from your phone?
You not only need the YouTube app but you also need the YouTube studio app for this. First of all, open up your YouTube app. On the top right you will see a camera. Click on that and then video, find the video that you are supposed to upload. It’s going to allow you to edit it if you want and then click next. Then it is going to ask for the title and description. Its better to have an already written a title in notes and copy paste that. You might want to upload it as unlisted first rather than private and then upload a thumbnail from YouTube studio first and also add your tags. Then you can make the video public after all this is done.
Step: 9 Promote the video
Step: 9 Promote the video
Promoting your video is very important. It doesn’t really matter how much time and effort you have put into your video if you do not market or promote it properly it will not be seen much by your target audience. It helps you in gaining more views, subscribers and also increases your watch time. Following are a few tips that you can follow to promote your video
Title of the Video
Titles happen to be a major factor when deciding about the number of viewers in that video. It is preferable to do a keyword research before giving a title to the video. A few things to keep in mind when writing a title are:
- Keep them to the point and short.
- Include keywords
- Add a year if possible, for example: Best tips in 2020
- Use of Emotionally triggering words for example: Lonely, Adorable, Passion
- Power Words help for example: Best, impressive, Most
- Use uppercase for your headline title.
Share your video on Social Media Platforms
Everyone in todays day and age uses social media and we should properly use it to promote our video. We can share our videos in relevant groups, pages etc. This provides us to engage and get viewers from a community outside of YouTube as well. This gives you direct traffic from other platforms such as
You can even use tools such as Social Pilot; it schedules your videos to be shared on different social media platforms.
Make sure to share your videos multiple times with regular intervals, using the relevant hashtags.
Make a Blog for your YouTube Channel:
You can use a blog to promote your channel and can also redirect it to your channel by linking it in the blog. Sometimes people also start watching a specific person’s video just because they were following a specific person’s social media page, blog etc. and they are inspired by that person.
Use YouTube Playlists
You can even use YouTube playlists for promotion. It is a great way to get greater number of views. After you have uploaded a video add it to relevant existing playlists or make a new one with a topic related to your video. The title of the playlist should have relevant words and keywords which are in your video title as well. Add a description that is detailed. You can list your video in as many playlists as you like.
Collaborating with different people is a big factor to bring out more viewers. You can collaborate with different social media influencers to have more reach. It is better to collaborate with influencers in your same field as they will have the same target audience as yours. The collaborations can be in different forms such as in videos, Social media posts, mentions, tags etc. You can even interview famous influencers in your niche
Can you pay YouTube to promote your videos?
Yes, you can pay YouTube to promote your videos. You can pay to run ad campaigns through google ads. Other forms may include your ad playing before starting some other video on YouTube. YouTube basically helps to focus on the audience that might be interested in watching your content. You can end your advertisement whenever you want to.
How do I get more subscribers?
You can get subscribers by following a certain set of rules such as creating an interesting profile, adding watermark, having a trailer for your channel, creating titles that are searchable, being responsive and engaging with the audience in comments. Most of all make videos that also has content related to viewer’s demand.
How do you get 1000 subscribers on YouTube instantly?
You can’t get 1000 subscribers instantly using organic methods, but you can if you do not mind fake accounts or ‘bots’. Many small marketing companies provide these fake subscribers and watch-times at very cheap prices. However these will be just names and will not be a proper interactive audience who will actually watch your videos and comment on them.
Step: 10 Monetize
Different companies make advertisements to get it played before your video. If the viewer watches the whole advertisement then you get paid for it. We call the pre-roll ads. To make sure your videos are being monetized you need to follow the following steps.
First of all, make sure your account is verified, if it isn’t then get your account verified.
After which we look at monetizing the channel. To make sure your channel is set up for monetization the first thing that you need to do is join the YouTube partner program. Once you have joined the partner program you will be eligible for the pre roll ads. There is a certain criterion that you need to fulfil to be eligible for this program but nothing too complicated.
After enabling your account for monetization connect your YouTube channel to an AdSense account so that you can get paid for the monetized videos. And lastly just make sure to have the knowledge about the types of videos that you can monetize and also know what the different ad formats are.
YouTube just wants to make sure that the content you are uploading is advertising friendly, original etc. There are other benefits as well aside from advertising such as technical and strategic support, advanced technical features. It also includes access to advance programs such as YouTube Space and development program.
How many views do you need to get paid on YouTube?
If your channel has 1000 views it has a worth of $18 but that is not entirely yours. Google has a share of 45% on your earnings therefore on average a youTuber would make $9.90 for every 1000 views.
How much does a YouTuber with 1 million subscribers make?
$57,200 is the average salary of a YouTuber with 1 million subscribers.
YouTube keeps a track on the activity of its users to find out which videos are they interested in and what is keeping them engaged. It also tracks how much time are they spending on a particular video and whether or not they like, dislike or subscribe to it. YouTubers keep a check on the algorithm so that they know what kind of video is liked by the viewers and then they make the videos accordingly. YouTube uses the following sections in its algorithm to rank a video i.e. Trending, Subscription, Search, Home and Recommended videos.
We hope you have gained enough knowledge to head out there and begin working on your very first vlog. Remember, it’s not really a question of whether you can or cannot, but more about whether you will or will not.